Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
Web design helps companies build or maintain a clear brand for their business. When a website expresses a business's brand consistently, it makes it easier to navigate and helps customers more clearly identify the visual elements of a brand as a specific company and its products or services.